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零售客戶位于國家煙(yan)(yan)草系統與(yu)消費(fei)者之間，是連接供貨方(fang)與(yu)需求方(fang)的(de)(de)中間環(huan)節，零售客戶滿意了，就在很大程度上(shang)把握了卷煙(yan)(yan)消費(fei)市場。作(zuo)為衡量煙(yan)(yan)草管理(li)的(de)(de)重要(yao)指標，卷煙(yan)(yan)零售客戶的(de)(de)滿意度正(zheng)越來越受重視，如何提(ti)升他們(men)的(de)(de)滿意度是各級煙(yan)(yan)草公司致(zhi)力(li)解決的(de)(de)重要(yao)問題。

貴州省煙草公司安順市公司(以下簡稱“安順市煙草公司)深刻認識到，零售客戶作為卷煙公司與消費者之間的橋梁，在引導消費方面有著至關重要的作用。2020年委托華夏經緯(廣州)數據科技股份有限公司作為第三方調查機構，對(dui)轄區(qu)內(nei)市(shi)場卷煙零售(shou)客(ke)(ke)戶(hu)滿意度情(qing)況(kuang)開展調(diao)查，了解和掌握零售(shou)客(ke)(ke)戶(hu)對(dui)轄區(qu)內(nei)煙草(cao)公司卷煙產品(pin)供應、客(ke)(ke)戶(hu)服務以及(ji)專(zhuan)賣執法、市(shi)場管理等(deng)方面的滿意程(cheng)度，把(ba)握現有的真實情(qing)況(kuang)，客(ke)(ke)觀地確(que)定公司經營中需要(yao)重(zhong)點(dian)改(gai)進的領域，尋找(zhao)提升(sheng)客(ke)(ke)戶(hu)滿意度的有效途徑(jing)。

本年度調查的(de)主要(yao)對象為全(quan)市(shi)范(fan)圍內的(de)西秀區、平壩(ba)區、普定縣(xian)、鎮(zhen)寧縣(xian)、關(guan)嶺縣(xian)、紫云縣(xian)等(deng)6個區縣(xian)分公(gong)司(si)的(de)卷煙零售客戶(hu)，覆蓋不同(tong)(tong)(tong)的(de)市(shi)場(chang)類型、不同(tong)(tong)(tong)經營(ying)規模、不同(tong)(tong)(tong)經營(ying)業態(tai)和不同(tong)(tong)(tong)檔位(wei)的(de)客戶(hu)。

華夏(xia)經(jing)緯(廣(guang)州)數(shu)據(ju)科技股份有限(xian)公(gong)(gong)(gong)(gong)司(si)在煙(yan)(yan)(yan)(yan)草(cao)(cao)(cao)行業有著豐(feng)富的服務(wu)經(jing)驗，截(jie)止目前為全國(guo)20余個省(sheng)(sheng)(sheng)市(shi)(shi)自(zi)治區提供過(guo)滿意度(du)(du)測(ce)評(ping)、市(shi)(shi)場價(jia)格庫存信息采集、市(shi)(shi)場容量預測(ce)、消費者(zhe)研究、市(shi)(shi)場推廣(guang)、輿情監測(ce)、數(shu)據(ju)分析等服務(wu)，服務(wu)過(guo)的省(sheng)(sheng)(sheng)級及以(yi)上客戶包(bao)括并不(bu)限(xian)于(yu)北京市(shi)(shi)煙(yan)(yan)(yan)(yan)草(cao)(cao)(cao)公(gong)(gong)(gong)(gong)司(si)、山東省(sheng)(sheng)(sheng)煙(yan)(yan)(yan)(yan)草(cao)(cao)(cao)公(gong)(gong)(gong)(gong)司(si)、四川省(sheng)(sheng)(sheng)煙(yan)(yan)(yan)(yan)草(cao)(cao)(cao)公(gong)(gong)(gong)(gong)司(si)、湖南(nan)省(sheng)(sheng)(sheng)煙(yan)(yan)(yan)(yan)草(cao)(cao)(cao)公(gong)(gong)(gong)(gong)司(si)、江(jiang)西省(sheng)(sheng)(sheng)煙(yan)(yan)(yan)(yan)草(cao)(cao)(cao)公(gong)(gong)(gong)(gong)司(si)、浙江(jiang)省(sheng)(sheng)(sheng)煙(yan)(yan)(yan)(yan)草(cao)(cao)(cao)公(gong)(gong)(gong)(gong)司(si)、河南(nan)省(sheng)(sheng)(sheng)煙(yan)(yan)(yan)(yan)草(cao)(cao)(cao)公(gong)(gong)(gong)(gong)司(si)、云南(nan)中煙(yan)(yan)(yan)(yan)、湖南(nan)中煙(yan)(yan)(yan)(yan)、江(jiang)蘇中煙(yan)(yan)(yan)(yan)、江(jiang)西中煙(yan)(yan)(yan)(yan)、廣(guang)西中煙(yan)(yan)(yan)(yan)，獲得(de)客戶高(gao)度(du)(du)肯(ken)定。