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面對(dui)復(fu)雜(za)多變的市(shi)場(chang)形勢，卷(juan)煙(yan)行業營銷(xiao)戰(zhan)線(xian)堅持“穩(wen)產銷(xiao)、提(ti)結構、降庫存、增稅利”的調控方針，使得全國(guo)卷(juan)煙(yan)銷(xiao)量實現(xian)恢復(fu)性增長，銷(xiao)售結構穩(wen)步(bu)提(ti)升，重點品(pin)牌表(biao)現(xian)回(hui)暖，年(nian)末市(shi)場(chang)價格小幅(fu)上揚，社會庫存降至近三年(nian)來的最(zui)低值，市(shi)場(chang)狀態基本企穩(wen)。

面向未來，壓力與動(dong)(dong)力并(bing)存，機遇與挑(tiao)戰同(tong)在(zai)。在(zai)充(chong)滿機遇和(he)挑(tiao)戰的環境中，充(chong)分遵循市場(chang)規律，精準(zhun)把握消(xiao)費者需求，是在(zai)激烈市場(chang)競爭中贏得主動(dong)(dong)的唯(wei)一(yi)途徑，因此科(ke)(ke)學開展(zhan)卷(juan)煙(yan)(yan)市場(chang)容(rong)(rong)量(liang)(liang)評估，深入把握消(xiao)費者特(te)征(zheng)及需求變得尤為重要(yao)。廣東煙(yan)(yan)草江(jiang)門市有(you)限(xian)公司委托華(hua)夏經緯(wei)(廣州)數據科(ke)(ke)技股份有(you)限(xian)公司開展(zhan)江(jiang)門市卷(juan)煙(yan)(yan)市場(chang)容(rong)(rong)量(liang)(liang)及消(xiao)費者調(diao)查(cha)項目，旨在(zai)準(zhun)確(que)把握全(quan)市卷(juan)煙(yan)(yan)市場(chang)現狀(zhuang)及科(ke)(ke)學推算(suan)發展(zhan)趨勢，全(quan)面了(le)解全(quan)市卷(juan)煙(yan)(yan)消(xiao)費者消(xiao)費偏好及購買偏好，測(ce)算(suan)全(quan)市卷(juan)煙(yan)(yan)消(xiao)費容(rong)(rong)量(liang)(liang)，同(tong)時(shi)獲取卷(juan)煙(yan)(yan)衍生功能以(yi)及其(qi)他相關信息，為經營決策(ce)提供依據。本次調(diao)查(cha)范圍為江(jiang)門市整個轄區，調(diao)查(cha)對象為18歲以(yi)上的城鄉(xiang)居民(min)(包括本市戶籍(ji)人口(kou)和(he)外來常住(zhu)及流動(dong)(dong)人口(kou))。

華夏經緯(wei)(廣(guang)州)數據科技股份有(you)限公(gong)(gong)(gong)司(si)在煙(yan)(yan)草(cao)(cao)行(xing)業有(you)著豐富的服務經驗，截止目(mu)前為(wei)(wei)全國20余個(ge)省(sheng)(sheng)(sheng)市(shi)自治區提供過(guo)(guo)滿意度測(ce)(ce)評、市(shi)場(chang)價(jia)格庫存信息(xi)采集、市(shi)場(chang)容量預測(ce)(ce)、消費(fei)者(zhe)研究、市(shi)場(chang)推廣(guang)、輿情監測(ce)(ce)、數據分析等服務，服務過(guo)(guo)的省(sheng)(sheng)(sheng)級及以上(shang)客(ke)(ke)戶包括并不限于北(bei)京市(shi)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)、山東省(sheng)(sheng)(sheng)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)、四川省(sheng)(sheng)(sheng)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)、湖南(nan)省(sheng)(sheng)(sheng)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)、江西(xi)(xi)省(sheng)(sheng)(sheng)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)、浙江省(sheng)(sheng)(sheng)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)、河南(nan)省(sheng)(sheng)(sheng)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)、云南(nan)中(zhong)(zhong)(zhong)煙(yan)(yan)、湖南(nan)中(zhong)(zhong)(zhong)煙(yan)(yan)、江蘇(su)中(zhong)(zhong)(zhong)煙(yan)(yan)、江西(xi)(xi)中(zhong)(zhong)(zhong)煙(yan)(yan)、廣(guang)西(xi)(xi)中(zhong)(zhong)(zhong)煙(yan)(yan)。廣(guang)東省(sheng)(sheng)(sheng)內已為(wei)(wei)廣(guang)州市(shi)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)、茂(mao)名市(shi)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)、東莞(guan)市(shi)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)、江門市(shi)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)、韶關市(shi)煙(yan)(yan)草(cao)(cao)公(gong)(gong)(gong)司(si)，獲得(de)客(ke)(ke)戶高度肯定。